Case Study/Concept Work. Print Ad Design.
Honorable Mention, Graphis New Talent Annual.

Some of this project’s objectives were: writing a creative brief, developing copywriting skills, and creating a compelling advertising campaign relying on typography as opposed to graphic elements or illustration.

This campaign was targeted toward the general reader demographic of The Austin Chronicle and designed as quarter-page ads for the publication. JuiceLand is an Austin-based chain of juice bars serving a variety of fun and interesting beverages with clever names to match.