Pogo’s Wine and Spirits

2022. Student Work. Logo Design.

Pogo’s Wine and Spirits is located in Dallas, Texas and offers some of the best selection of adult beverages in the city. Despite its reputation for premium offerings and knowledgeable staff, the logo did not communicate the greatness that Pogo’s has to offer. While the shop is a hidden gem in Preston Hollow and probably wouldn’t mind keeping that status, the new logo entices the viewer to take a closer look, just like they would in the store’s aisles.